Steele, a former Division 1 all-American swimmer, founded STEELE Fitness in 2005 as an on-location fitness concept. He believed that if busy, successful people had access to a convenient, high-end fitness experience, stunning transformations would follow.
That first year, Steele himself drove to client sites in a STEELE Fitness branded BMW SUV, helping clients reach their goals with head-turning success. Demand built quickly, and it became clear to Steele that there was a need for five-star training both in and out of the home. This led to the development of brick and mortar locations alongside the thriving mobile service.
Over the next decade, STEELE Fitness grew to five locations, 15,000+ corporate clients, 7,000+ private clients, and nearly 80 employees, bringing energy and excitement to a crowded field. The firm also partnered with Under Armour, a $2 billion-a-year clothing brand. Just recently, we have become part of a larger entity and have joined the Snap family of brands.
Growth is our motto and it's on the horizon. Our team is currently identifying sites for local and national expansion to spread our STEELE Wellness initiatives.
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